Omnichannel marketing & customer operations

Based on your actual channels, connect content publishing, inquiry handling, customer segmentation, sales follow-up and after-sales service.

Problems it addresses

  • Scattered channels
  • Content disconnected from inquiries
  • Insufficient lead records
  • Weak follow-up and repeat-purchase routines

What we build

  • Positioning, channel selection and content planning
  • Brand, product, case and expert content
  • SEO, GEO and platform-specific content work
  • Inquiry entry points, landing pages and needs capture
  • Customer sources, segmentation and follow-up records
  • After-sales, check-in and repeat-purchase routines
  • Channel and business data reports

Implementation flow

  1. 01Business & channel review
  2. 02Content foundation
  3. 03Inquiry handling
  4. 04Follow-up routines
  5. 05Service & repeat business
  6. 06Data optimization

Deliverables

  • Channel and content plan
  • Inquiry handling flow
  • Customer operations rules
  • Execution records
  • Results reports

What we need from you

  • Provide product and customer information
  • Grant channel access
  • Assign sales staff for follow-up
  • Confirm execution budget

Acceptance reference

  • Content quality
  • Completeness of inquiry records
  • Follow-up completion rate
  • Qualified leads and deals backed by real data

Specific metrics are agreed per project. Directly verifiable delivery metrics are stated separately from business metrics affected by market, budget and customer execution.

Boundaries

  • GEO is a specialist capability backed by our core product, not the whole of marketing.
  • WeCom, official accounts, Channels, mini programs and CRM are chosen by actual need and available capability.
  • No ranking, citation, traffic or sales outcome is guaranteed; cross-channel identity and data links depend on platform capabilities and customer authorization.

Related products

Published related products are listed below; other capabilities are configured or developed per project.

Products & delivery capabilities

Start with one concrete problem

Tell us your current situation and what you want to improve. We start with a business review, then propose scope and a pilot.

Book a business review